TOWS MATRIX

	STRENGTH                                               Focus on Islamic book product or content Good relationship with customer get awarded five tenders great reputation innovation in product line	WEAKNESS   High staff turnover  No inheritance   Lack of technology     Low distribution channel   Lack of marketing strategy
OPPORTUNITISE  consumer purchasing power Islamic book is highly demanded in international market government encourage foreign investor  improvement in technology establish e-book	SO STRATEGY expand market to oversea make collaboration with foreign investor for cheaper printing use printing technology input from oversea	WO STRATEGY  Hire intern student Produce digital downloadable books and magazines
THREATS cheaper oversea printing many organisation use e-book application increase is competition from new publisher increase in online book service high cost of living	ST STRATEGY joint venture in publishing using e-book  decrease the production cost by 20%	WT STRATEGY  create application for android  publish e-book and appoint for drop ship to reach people more easily provide more online distribution channel give training to employees to enhance their skill

`THE DIGITAL AGE SHALL TAG ALONG?’ CASE STUDY